Somerset, NJ July 13 – Finding innovative ways to increase practice success is a core component of Oticon’s ongoing practice support. This year, the Oticon DRIVE Conference steered participants through an intensive two days of knowledge-sharing and workshops that focused on accelerating practice growth in a highly competitive hearing care marketplace. More than 150 hearing care professionals charted the course for a practice win at the conference held in Charlotte, North Carolina, June 26 – 28.
The Oticon DRIVE Conference provided participants with an intensive two days of knowledge-sharing and workshops focused on accelerating practice growth in a highly competitive hearing care marketplace. (l-r) Nancy Palmere, Senior Marketing Manager; Roger McGuire, Director of Business Development; Sheena Oliver, Vice President of Marketing; Karen Post, President of Brain Tattoo Branding; and Oticon President Peer Lauritsen.
“As the marketplace continues to evolve, optimizing practice success requires hearing care professionals to increase the effectiveness and reach of all aspects of their marketing programs,” said Vice President of Marketing Sheena Oliver, AuD, MBA. “Our goal is to give practitioners the road-tested strategies and tools they need to rev up their marketing with a well-branded practice that communicates their unique value and benefits.”
Internationally recognized consultant and business authority Karen Post, President of Brain Tattoo Branding, provided conference participants with guidelines for moving from an emphasis on product and features to more benefit-driven results that motivate action. Post also shared strategies for building a memorable practice brand that creates loyalty and adds value to the client experience.
Scott Klososky, founder of Future Point of View, pointed out that practice growth not only involves applying digital marketing to the marketing mix but also understanding the customer journey from a technology viewpoint. He provided easily implemented techniques for integrating digital tools into the traditional marketing process to build a repeatable and predictable revenue model.
Throughout the conference, interactive workshops gave participants a closer, hands-on experience of both new and proven marketing tools to increase lead generation and customer engagement. Practitioners learned the advantages of Oticon’s consumer insight-driven marketing approach and gained a deeper understanding of the perceptions, goals and concerns that influence consumer behavior. The Oticon Marketing Team also showed how new social media marketing support and time-saving electronic marketing tools could power-up and streamline practice marketing activities.
“Oticon practice support bridges the gap between state-of-the-art marketing tools and techniques and how hearing care professionals can implement our marketing toolbox to fit their unique practice needs,” said Oliver. “Knowledge-sharing events like the Oticon DRIVE Conference create yet another opportunity to help practitioners personalize their marketing to build success for their practice and the consumers they serve.”
For more information on Oticon business support, visit www.oticon.com. You may also learn more on the Oticon Expo Page on AudiologyOnline.
