SOMERSET, NJ January 21 – Oticon, Inc. will again launch a Super Bowl-inspired campaign to capture fan attention for hearing health. Taking a page from last year’s successful playbook, Oticon has created a colorful, easy-to-read infographic that combines fun facts about sports and noise with no-nonsense advice about hearing protection and hearing care. The company will partner with hearing care professionals from across the country to reach consumers in communities across the USA, just in time for kick off on February 1.
“Super Bowl excitement gives us an opportunity to remind people that good hearing is something to cheer about,” says Vice President of Marketing Sheena Oliver. “Our Big Game Noise infographic is designed to deliver fun facts about the impact of noise on the field and in the stands. It focuses not only on good sense hearing practices but also on the many ways good hearing enriches our lives.”
Oticon is reaching out through traditional and social media as well as offering media opportunities to interview Oticon audiologist Annette Mazevski, AuD. Dr. Mazevski was among the Oticon professionals who reviewed existing research on hearing and game noise and conducted some of the informal research featured in the infographic.
During NFL playoffs, a group of Oticon audiologists fanned out to popular sports bars in playoff cities to test noise levels. “We found that on average, bar noise was in the 80 decibel range, about noise level of an alarm clock,” explains Dr. Mazevski. “During touchdowns, fan noise rose to 110 decibels and during big plays, ratcheted up even higher to 114.9 decibels - louder than a car horn.”
Check out Oticon’s colorful Sports & Noise Infographic to learn more about how noise affects crowds, players and even referees. Visit www.pro.oticonusa.com/biggame.
