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NuEar Names Paul Erickson as New Managing Director

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Erickson Has Extensive Hearing Industry Experience

Minneapolis, Feb. 24, 2011 - NuEar, a leading hearing technology company, has announced that it has named Paul Erickson as its new Managing Director. Erickson has worked in the hearing industry for many years in a number of capacities including retail operations, marketing and organizational development.

"We are excited to welcome Paul back to the Starkey Group," said Brandon Sawalich, Senior Vice President of Sales, Marketing and Customer Relations for Starkey Group. "Paul brings vast experience as well as vision and leadership to our NuEar team and is committed to strengthening the company."

Erickson will use his decades of experience to uphold the vision and set the direction for NuEar in the coming years. He will be responsible for the overall growth, development and strategy of the company.

About NuEar™

NuEar is an American-owned company based in San Diego, Calif. The company is a leader in digital hearing instruments, distributing products through a network of exclusive, authorized dispensers. As part of the Starkey Group, the company focuses on delivering digital technology to enhance the active lifestyles of hearing impaired patients. For more information about NuEar, visit nuear.com.
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