Burnsville, MN - NowiHear.com, a wholly owned consumer marketing division of AuDNet, Inc., is pleased to announce the launch of its NowiHear app for the Android platform. The free app provides consumers with a quick hearing check adapted from the Better Hearing Institute's (BHI) revision of the American Academy of Otolaryngology - Head and Neck Surgery's "Five-minute Hearing Test". The BHI test was validated by Ruth Bentler, Ph.D. and Sergei Kochkin, Ph.D.1 as an effective predictor of hearing loss in a study including nearly 1,000 patients. The app also provides instant access to local Audiologists via NowiHear.com's Audiologist Locator.
The NowiHear app features include:
- Built-in screener for hearing loss
- Audiologist Locator
- Audiology educational video
"With the exponential increase of the mobile app market, we believe it is necessary to remain relevant and continue to reach consumers where they source information and ultimately make buying decisions," remarked David Smriga, M.A., president and founder of AuDNet, Inc. "For the past several years, our efforts to market the Audiology profession have been focused primarily on Internet search and social media, but we are well aware of the impact of smartphones and tablets and are enhancing our strategy to meet the mobile demand."
Added Greg Frazier, Ph.D., Au.D., Audiologist and AuDNet, Inc. member: "The NowiHear app provides a clinically validated and modern, interactive tool by which to engage potential patients while also providing necessary information to those who want to understand the best options in hearing health care. I have recommended it to many friends and family members as a simple way to check their hearing and understand how to seek treatment if necessary."
To download the NowiHear app version 1.0, please visit the Android Market.
1 "The Validity and Reliability of the BHI Quick Hearing Check," Hearing Review, November 1010, Volume 17, Number 11, www.hearingreview.com/issues/2010-11.asp.
About NowiHear.com
NowiHear.com (www.NowiHear.com) is an e-platform connecting U.S. consumers and U.S.-based licensed Audiologists. The platform motivates visitors with educational materials, informational videos, a hearing health trends blog, and an online Audiologist locator to seek out and contact an Audiology practitioner in their area. NowiHear.com is a wholly owned division of AuDNet Inc., a corporation providing member Audiology practices with qualified patient leads, group purchasing discounts and a variety of practice development/marketing resources. Purchasing first, second and third supplier units through AuDNet not only saves the practice money, but supports NowiHear.com's direct-to-consumer message and visibility, securing a solid future for participating Audiology practices for years to come. Twitter: @NOWiHEAR. For more information about AuDNet, visit the AuDNet web channel on AudiologyOnline
