New Website Connects Consumers and Hearing Professionals to More Resources

February 16, 2010 - Kitchener, ON, Canada - Unitron announced today the launch of new websites that exemplify the Company's brand, values and promise to connect with hearing healthcare professional and their clients. The Company's global website, www.unitron.com and two regional web sites, www.unitron.com/us and www.unitron.com/ca, offer comprehensive information on hearing loss and the innovative technologies available in an inviting and accessible design. New websites to support Unitron's 14 offices around the globe will be rolled out over the next several months.

The new websites educate and raise awareness of hearing loss, help people with hearing loss find a solution to address their hearing loss, and provide easy access to Unitron's purpose-driven innovations.

Hearing healthcare professionals can look forward to comprehensive Unitron product information and product comparisons, fitting software resources, and counseling and product materials to support them in their interactions with clients.

People with hearing loss, or those that suspect that they may have a hearing loss, and their families can:

• Take a hearing self-assessment similar to Unitron's popular uHear™ iTunes® application
  
  
• Select a hearing device style and color and see what is looks like on the ear using the myStyle™ interactive style guide
  
  
• Learn about the process of having their hearing tested and being fit with hearing instruments, and
  
  
• Locate their nearest hearing healthcare professional

"With more people experiencing hearing loss at a younger age, the need for online assessment tools that encourage people to see a hearing healthcare professional has become increasingly important," explains Bruce Brown, Vice-President of Global Marketing, Unitron. "Many people suspect that they may have a hearing loss, but don't know where to go or don't understand the steps involved in having their hearing assessed. Our websites aim to break down these barriers and demystify the process so they can seek support sooner."

About Unitron

Unitron is a global innovator of technologically advanced hearing instruments. We care deeply about people with hearing loss and work closely with hearing healthcare professionals to make advanced, purpose-driven solutions available to everyone. Headquartered in Kitchener, Ontario, Canada, Unitron, a member of the Sonova Group, meets the needs of our customers through 16 international offices and through distributors in a further 53 countries. For more information, please visit us on the web at unitron.com or at the Unitron web channel on Audiology Online