BETHEL, CT - March 28, 2005 - Duracell today announced the incorporation of DURA-SHIELDTM, a new sealant technology, into its line of Activair Hearing Aid Batteries. The new sealant, which is now available, coats the inside of the batteries to provide better quality and reliability for hearing aid users.
Made by Duracell, Activair hearing aid batteries use a zinc-air chemistry to provide powerful performance in the small sizes necessary to power today's advanced hearing aids. Available in size 10, 13, 312, and 675, these batteries will power all conventional and digital hearing aids in the market including CIC, ITC, ITE and BTE styles. The award-winning Activair hearing aid batteries feature a unique, longer-tab design, so they are easy to handle - especially for patients with diminished dexterity. The tabs are also brightly colored, making the batteries easier to identify if dropped on the floor.
"Batteries are an essential offering for audiologists," said Jim Barter, Director of Commercial Operations, Specialty Products, Duracell, The Gillette Company. "They can potentially increase customer loyalty, drive repeat patient visits, and deliver more profits for audiologists, so it's key to offer solutions that will please patients. With a convenient Easy Tab, Activair batteries have an edge when it comes to ease-of-use. And, the addition of new DURA-SHIELDTM, technology will provide better quality and reliability, which will provide an even more satisfying experience for patients."
Additional information on Activair hearing aid batteries can be found at: www.activaireasytab.com.
About Duracell
Part of the Boston-based Gillette Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also sells primary lithium and zinc air batteries, as well as rechargeable nickel-metal hydride batteries. Duracell also offers a full line of flashlights designed specifically around the consumer for general-purpose use. Headquartered in Boston, MA, The Gillette Company is the world leader in male grooming, a category that includes blades, razors, and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in manual and power toothbrushes.
