Nuremberg, Germany, October 2007 - At this year's EUHA tradeshow Phonak will be creating a major splash in its new livery: a bright, fresh shade of green. This is just a foretaste of the new Corporate Identity and Design, which will be fully introduced in February 2008.Phonak's new look and feel is accompanied by a positive new strapline, Life is on, which is also incorporated in the new logo consisting of two adjoining squares. "Life is on" is an expression of Phonak's mission to creatively roll back the boundaries of technology in its quest to develop innovations that help people hear, understand and experience more of life's rich soundscapes.
Initially, the new Corporate Identity and Corporate Design will be visible only in conjunction with three products due for imminent rollout, Exélia, Naída and inspiro, but further CI/CD cornerstones will be developed and implemented over the next few months. The official release is scheduled for February 1, 2008.
About Phonak
Headquartered near Zurich, Switzerland, Phonak has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for over 50 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people's hearing ability and speech understanding and therefore their quality of life.
Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With 2'500 employees worldwide, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.
For more information, please visit www.phonak.com or you may also visit the Phonak Web Channel on Audiology Online.
