Los Angeles and Niles, IL -- February 7, 2005 -- Representatives from the House Ear Institute (HEI) and Shure Incorporated today announced an exclusive partnership to provide free hearing screenings to attendees and exhibitors at the 25th Annual Systems Integration. The flagship show for the NSCA takes place March 10 -12 at the Orange County Convention Center in Orlando, FL. Screenings will be available in booth # 659 and will begin 30 minutes before the exhibit floor opens each day to help accommodate exhibitor schedules. Hearing screenings remain confidential and House Ear Institute personnel will be on hand to offer hearing health information and resources.
The free screenings are an important part of the House Ear Institute's Sound Partners (TM) program and Shure's "Bid for Hearing" program, which raise awareness among audio professionals and the listening public of the impact of hearing loss due to overexposure to sound levels at volumes exceeding 85 decibels (dB). Hearing conservation education among systems contractors is crucial because they are a high-risk group for noise-induced hearing loss.
"The House Ear Institute is proud to be able to offer our hearing screenings and hearing conservation information at the 25th Annual Systems Integration Expo," said Marilee Potthoff, director of marketing and outreach, House Ear Institute. "Systems contractors are an important group of professionals to educate about hearing conservations since the risk of noise exposure can be particularly high for people working in this industry, particularly those involved in live production."
The partnership with the Institute is one of many ways that Shure is demonstrating its strong commitment to hearing conservation among sound system manufacturers, contractors, and installers, in addition to musicians and music fans. The company has also supported the Institute's eBay Hollywood auction and sponsored hearing screenings at a variety of audio industry events. In addition, Shure is a major supporter of the MIX Foundation's TEC Awards held each year at AES, which benefits the Institute's Sound Partners education program.
"Shure's active leadership role in supporting our efforts within the industry is a great example of how audio manufacturers can help us make a difference in the hearing health of their customers and the listening public," said Potthoff.
About the House Ear Institute
The House Ear Institute (HEI) is a private, non-profit 501(c)(3) organization dedicated to advancing hearing science through research and education to improve quality of life. Established in 1946 by Howard P. House, M.D., as the Los Angeles Foundation of Otology, and later renamed for its founder, the House Ear Institute has been engaged in the scientific exploration of the auditory system from the ear canal to the cortex of the brain for nearly 60 years.
HEI scientists continue to explore the developing ear, hearing loss and ear diseases at the cell and molecular level, as well as the complex relationship between the ear and brain. They are also working to improve hearing aids and auditory implants, diagnostics, clinical treatments and intervention methods. For information on the House Ear Institute, please call (213) 483-4431 or visit the Web site at www.hei.org .
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced a wide variety of high-quality consumer and professional audio products, providing a vehicle for an individual's personal sound. Shure's diverse product line includes world-standard microphones, premier wireless audio systems, top-rated phonograph cartridges, problem-solving mixers, digital signal processors, and personal monitors. Today, Shure products are used wherever high-quality audio performance is a top priority, in a wide variety of industries, markets, and settings. Shure Incorporated corporate headquarters are located at 5800 West Touhy Avenue, Niles, IL 60714-4608, (847) 866-2200.
