Hearing Care Professionals' Recommendations are Strongly Valued When Choosing Hearing Instruments, Siemens Survey Shows
Piscataway, New Jersey, September 20, 2007 - A national consumer survey by Siemens Hearing Instruments (SHI) reveals that hearing loss patients are more satisfied with the treatment they receive from Hearing Care Professionals and most of them rely on professional guidance when selecting hearing instruments.
According to the survey, two-thirds (66%) of consumers say that the recommendations of their Hearing Care Professional are important when selecting a hearing instrument, and an overwhelming 85% of consumers who've been seen by a Hearing Care Professional report satisfaction with their treatment.
"The Hearing Care Professional is vital to the fitting and hearing instrument selection process," said Dr. Thomas Powers, Vice President of Audiology and Professional Relations at Siemens Hearing Instruments, Inc. "It is very gratifying to know that customers are having good experiences in the offices and are heeding the advice they receive from their professionals."
More than half (53%) of the respondents reported they received hearing care from an audiologist, 21% from an otolaryngologist, and 16% from a "hearing aid practitioner." [Q.16_81]
Survey Methodology
The Siemens Hearing Instruments, Inc. Survey was conducted via the Internet from December 14-20, 2006 by ICR, Media, PA. This research is based on the findings of a sample of 701 online consumer web panelists, age 42-65 with self-reported hearing loss. Since the data are based on a non-random sample, a margin of error cannot be computed for, and the results are not projectable to, any population other than those consumers on the panel from which this sample was drawn.
About Siemens Hearing Instruments
Siemens Hearing Instruments, part of Siemens Medical Solutions, is one of the leading manufacturers of hearing instruments in the United States. Headquartered in Piscataway, New Jersey, the Company offers a range of innovative products, solutions and services to Hearing Care Professionals across the United States. Among its innovative products, the Company designs and manufactures a variety of digital hearing aids in all styles to improve the quality of life for individuals with hearing loss.
Visit www.usa.siemens.com/hearing for more information or the Siemens Web Channel on Audiology Online at www.audiologyonline.com/channels/siemens.asp
