April 1, 2012 - San Antonio, TX. - Jockey International, Inc. is active in more than 120 countries, and is a leading manufacturer and marketer of apparel products for men and women. In keeping with its ongoing mission, to continue to push boundaries to deliver the experience and excitement that life enthusiasts expect from one of the world's best-loved and most-recognized brands, the company has announced expansion of its portfolio into other products that improve the quality of life, including hearing aids.
"Hearing aids are a natural extension of what we do best and that is, provide discreet, comfortable products designed to enhance people's lives," stated Jockey CEO Ike Arrumba. "Only 1 in 4 people today who need hearing aids actually wear them, and we think a trusted international brand like Jockey can have a positive impact. We've successfully overcome the stigma issue with undergarments and we believe we can do the same for hearing aids. Years ago, the 'boxers v. briefs' discussion was considered taboo whereas today it's a common topic at the office water cooler. Believe me, when Mark Wahlberg asks, "RIC or RITA?", baby boomers everywhere will want to have an answer." The first models in the Jockey hearing aid line are due to be released in Fall 2012.
For more information about Jockey hearing aids, please visit: www.hearingaidsbyjockey.com
