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GN ReSound and 2005's Miss America to Speak About New Technology and a Better Way of Life

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Media Tour Highlights Advantages of Pulse to Growing Population

Minneapolis, MN (March 13, 2007) -In an effort to educate Americans on the importance of hearing health and Pulse, the world's first rechargeable hearing aid, GN ReSound will hold a satellite media tour with 2005's Miss America, Deidre Downs. As company spokesperson, Downs will speak about how Pulse tackles previous concerns associated with hearing aids and offers users the sense of freedom and fulfillment. To date, more than 18 national and local broadcast outlets are scheduled to interview Deidre on the subject from 6 to 11 a.m. on March 23:

TYPE / Live or Taped / Station / City/State
6:10-6:20 RADIO-TAPED USA Radio National
6:30-6:40 LIVE-TV WCTV/CBS Tallahassee
6:40-6:50 LIVE-TV KMEG/CBS Sioux Falls
7:10 LIVE-TV WGHP/FOX Greensboro
7:15 LIVE-TV WTVW Evansville
7:20 AM LIVE-TV WSIL/ABC Paducah
7:25 LIVE-TV KLBK/CBS Lubbock
7:35-7:45 LIVE-TV WAKA/NBC Montgomery
7:45 LIVE-TV KRQE/CBS Albuquerque
8:20 LIVE-TV Daily Buzz National
8:50 LIVE-TV KGUN Tucson
8:55 LIVE-TV KMIR/NBC Palm Springs
9:25 TAPE&SHIP WHKY Charlotte
9:30 TAPED-TV WPTY/ABC Memphis
9:45-9:55 LIVE-TV KFXA/FOX Cedar Rapids
10:00-10:10 LIVE-RADIO WOHI-AM Pittsburgh
10:10-10:20 LIVE-TV KOIN/CBS Portland
10:20 TAPED-TV KWTX/CBS Waco, TX
10:30 TAPED-TV KCTU/IND Wichita
10:40-10:50 TAPED-RADIO A Touch of Grey - National
11:10 LIVE-TV KARE Minneapolis
GENERIC GENERIC WYAM/IND Huntsville

* Above schedule is listed in Eastern Time Zone.

Downs will also be featured on the The Daily Buzz. This morning news and weather program runs between 6-9 AM and is shown on 141 TV stations across the country. Here is the link to the stations that carry the Daily Buzz: https://www.dailybuzz.tv/about/localstations.php

Downs dealt with the obstacles of hearing impairment since childhood, but overcame them thanks to determination and the help of today's hearing aid technology. She now serves as official ambassador for Sound Effects, a hearing health campaign from GN ReSound.

"Hearing loss is a growing yet under attended-to issue that strongly affects people's lives in our country," says Downs. "Unfortunately, when it comes to treatment through hearing aids, the general population thinks that batteries have to be changed frequently and that background noise, cell phone interference and wind are going to be constant problems."

Today's patients have young and active lifestyles, and they are not ready to settle down and be confined to a hearing instrument that limits their abilities. Pulse's unparalleled rechargeable feature and unprecedented sound enhancement allows them to work and play worry free — no batteries or settings to change and no worrying about unnatural sound coming from a bulky instrument.

About GN ReSound

Based in Bloomington, MN, GNReSound is a subsidiary of GN Store Nord. The hearing solutions provider regularly tops the industry with innovative, user-friendly technologies that improve quality of life through hearing assistance. The company is widely recognized as the hearing industry's innovation leader. Currently GN ReSound products include Metrix, AiR, Pixel, Plus5 and Pulse. For more information on the complete family of ReSound hearing instruments, visit www.gnresound.com.
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