GN Group strengthens its unique proposition with the flagship brands ReSound and Jabra – and changes legal company names to support a renewed brand platform.
COPENHAGEN, Denmark--(BUSINESS WIRE)--For 147 years, GN Store Nord has been a global force of innovation in communication. From enabling worldwide communication with the first telegraphic connection between Europe and Asia in the 1870s, the GN Group today stands out as a world leader in intelligent audio solutions that transform people’s lives through the power of sound.
The combination of cutting-edge Jabra headsets and medical industry-leading ReSound smart hearing aid technology makes the GN Group unique in the industry.
Setting GN Group up for the next phase of intelligent audio solutions
GN Group is preparing for a changing world by shaping it. We believe people will use ear-worn technology ever more to increase productivity and improve health and well-being. Intelligent audio solutions based on medical and sound expertise, in combination with always-on access to the internet and information, present a sweet spot for GN’s unique innovative expertise and market access across medical, professional and consumer target groups.
Today, GN is the only company that can transform deep insight from both the hearing aid and the headset customers into world-leading expertise in the human auditory system, sound processing and wireless technologies. This enables the GN Group’s scientists to develop truly intelligent audio solutions that do much more than amplify speech and sound. Comprehensive solutions that today and in the future will support the user in an array of innovative ways.
Presenting a new communication and brand platform
The GN Group’s core competencies in the human ear, sound applications, connectivity and miniaturization, all uniquely residing under the same roof, are the foundation for the group’s strong brands.
The GN Group’s brand platform is now modernized to fully reflect the group’s unique portfolio of medical, professional and consumer grade products and to emphasize the multiple advantages the Jabra and ReSound brands offer to consumers.
With our purpose to MAKE LIFE SOUND BETTER, the GN Group will continue to satisfy the hearing aid and headset markets with ReSound and Jabra as the driving brands and further utilize our combined competencies in the emerging markets for hearables and intelligent audio solutions.
The GN Group’s new brand proposition expresses the benefits that the products and solutions under the ReSound and Jabra brands offer to users: INTELLIGENT AUDIO SOLUTIONS THAT LET YOU HEAR MORE, DO MORE AND BE MORE THAN YOU EVER THOUGHT POSSIBLE.
Changes to legal company names
As of today, this new brand platform will lead to some consequential changes in the GN Group:
- The Danish parent company in the hearing aid group – GN ReSound A/S – will change its name to GN Hearing A/S. The group’s flagship hearing aid brand is ReSound, but it will continue operating other specialty brands such as Beltone, Interton and Otometrics
- The headset business’ Danish parent company – GN Netcom A/S – will change names to GN Audio A/S. This company will exclusively market itself under the Jabra brand
- The group’s subsidiaries outside of Denmark will change names in accordance with the above parent company changes during 2017
To reflect the GN Group’s vision and purpose – and to support the new brand platforms for its two leading brands ReSound and Jabra – a new and modernized corporate look is now rolled out.
Today, we also launch our new corporate homepage that will give the audience a first taste of our new brand platform, which will be implemented globally throughout the remainder of 2016. Visit us at GN.com.
About GN Group
The GN Group is a global leader in intelligent audio solutions that let you hear more, do more and be more than you ever thought possible. We transform lives through the power of sound: Smart Hearing aids that enhance the lives of people with hearing loss; integrated headset and communications solutions that assist professionals in all types of businesses to be more productive; wireless headsets and earbuds designed to support any lifestyle – from sports enthusiasts to commuters and office workers.
GN’s innovative power has paved the way for breakthroughs such as the revolutionary 2.4 GHz-technology for hearing aids, unified communication headsets with active noise cancelation, all-in-one ear-worn training solutions with built-in heart rate monitor, and the world’s first Made for iPhone hearing aid with direct stereo sound streaming.
With world leading expertise in the human ear, sound, wireless technology and miniaturization, GN’s innovative and intelligent audio solutions are marketed by the brands Jabra, ReSound, Beltone, Interton and Otometrics in more than 90 countries across the world.
Founded in 1869, the GN Group today has more than 5,000 employees and its parent company, GN Store Nord, is listed on Nasdaq Copenhagen (GN.CO).
