SCHAUMBURG, Ill., September 2003 - GN Otometrics, the world leader in hearing and balance diagnostic systems, is introducing Bsure™, at the American Academy of Otolaryngology-Head and Neck Surgery (AAO-HNS) annual conference in Orlando, Fla., September 21-24, 2003. A partnership initiative designed to drive practice growth, Bsure will provide practitioners, and their patients, with a comprehensive approach to diagnosing dizziness. Bsure also includes an easy-to-use marketing kit that will assist practitioners in promoting their balance testing facilities.
"Dizziness is one of the leading complaints that adults report to their doctors," said Del Bloem, president of GN Otometrics, North America. "As more and more people reach the age where dizziness becomes an issue, physicians need to be prepared to meet their needs with cutting-edge equipment and informative educational materials. We've developed Bsure to help practitioners do just that."
Bsure is committed to advancing balance assessment by developing reliable, advanced technology and providing the most up-to-date information for practitioners and their patients. The initiative is composed of four key elements: diagnostic equipment; a new, in-depth Website located at www.bsure4balance.com; training, education and support services; and a promotion kit complete with easy-to-use marketing materials.
Bsure's current portfolio of screening and diagnostic equipment is both diverse and comprehensive, and includes:
"We believe that there is significant untapped potential for practitioners in maximizing and promoting their balance assessment capabilities," said Bloem. "Physicians need to get out into their communities to let the population of potential patients know that there's somewhere they can go to manage their dizziness."
The Bsure marketing kit contains a variety of materials including an action plan, with simple step-by-step instructions practitioners can follow to become more active and visible in their communities, as well as a fill-in-the-blank introductory letter and press release. The materials are available exclusively on the Bsure Web site.
Currently up and running, www.bsure4balance.com, is a valuable and interactive resource designed to provide both practice management tools and patient support references. Articles on balance and dizziness issues, and information on educational opportunities, as well as all Bsure products, are available to help the practitioner stay abreast of developments in the field of balance assessment. Additionally, patient information pamphlets and links to patient support sites provide practitioners with a ready resource for patients.
Bsure provides on-site training for customers, group training at the GN Otometrics Chicago facility and ongoing technical support for all its equipment. It also offers ongoing consultation and data interpretation assistance. Accredited continuing education courses are offered throughout the year, at the company's facility in Illinois, at seminars across the country and on www.bsure4balance.com.
For more information about Bsure, stop by the GN Otometrics booth, #1331 at the AAO-HNS annual conference.
GN Otometrics develops and markets advanced instrumentation for audiometry, immittance, otoacoustic emissions, evoked potentials, ABR, ENG, VNG, Live Speech Mapping, Real Ear Measurement, and hearing aid testing and verification. The company sells in more than 70 countries worldwide and is a division of GN ReSound.
