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GN Otometrics Debuts Aurical™ Plus at AAA

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Industry's Gold Standard in Fitting Systems Now Features openREM

Schaumberg, Ill., March 28, 2005
- GN Otometrics, the world leader in hearing and balance diagnostic systems, is debuting AURICAL™ Plus, an updated and enhanced version of its popular MADSEN Aurical, at the American Academy of Audiology's (AAA) 17th annual convention and expo, in Washington, D.C. AURICAL Plus now has the capability of performing openREM and also includes a comprehensive software upgrade.

AURICAL Plus features a probe microphone system that performs accurate real ear measurements (REM) during the fitting process. It is designed to aid dispensing audiologists in fitting open-fitting, non-occluding hearing instruments that are rapidly gaining popularity among the patient population and which represent a significant business growth opportunity.

"MADSEN Aurical set the industry standard for fitting systems - in fact, more than 10,000 of our systems are being used around the world today," said Soren Holst, president of GN Otometrics. "Now AURICAL Plus gives dispensing audiologists more and better of all the features they know, trust and use daily. With openREM, AURICAL Plus is an even more indispensable tool for our customers who want to grow their businesses by embracing today's technology."

Its comprehensive software upgrade provides AURICAL Plus users with a print layout designer that allows tympanometry test results and diagnostic audiometry to be printed on the same page. The complete fitting process - from clinical audiometry through real ear to hearing instrument testing, fitting and verification -- has been streamlined and accelerated.

"Our customers have come to depend on the consistent and stable performance of the Aurical platform but they wanted more features, like openREM," continued Holst. "Consequently, we addressed their requests and developed AURICAL Plus. We'll continue to meet their emerging needs with future generations of the system."

AURICAL Plus will be available in June of this year. Existing customers can upgrade their current Aurical systems by purchasing an upgrade package. New customers can purchase the complete system.

GN Otometrics is the world's leading manufacturer of hearing and balance instruments and software. The company has solutions that range from infant-screening applications, audiologic diagnostics and office management software to balance testing and hearing-aid fitting. More information about GN Otometrics can be found at www.gnotometrics.com.

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