Although there are more than 16 million baby boomers with hearing loss, not many of them do anything about it! Those 32 million ears represent opportunity for hearing healthcare professionals. To help access boomers, Energizer® is unveiling the Energizer® EZ Change® "It's Hip to H.E.A.R." program. In conjunction with the non-profit organization H.E.A.R (Hearing Education and Awareness for Rockers), Energizer has developed the "It's HIP to HEAR" program for "May is Better Hearing Month," to encourage baby boomers to do something about their hearing loss by visiting a hearing health professional! Featuring noted singer/musician Pat Benetar as national spokesperson, Energizer's program will focus on educating the public about hearing and hearing loss while helping to remove the stigma associated with wearing hearing aids.
Consumer information about the " It's Hip to H.E.A.R." program will be available where Energizer batteries are sold. Energizer is working to encourage baby boomers and others to get their hearing loss diagnosed and treated, and to break down the barriers while encouraging people to enjoy the sounds of life - safely!
As part of this exciting program, Energizer is offering hearing healthcare professionals membership in the Energizer EZ Change "It's Hip to H.E.A.R." network (valued at $330) at a suggested price of $99 (prices may vary - see your distributor for details). With membership, hearing professionals receive:
- Free one-year membership to H.E.A.R., which includes the business name and contact information on the referral section of the H.E.A.R. website (which receives over 500,000 hits per month!)
- An Energizer EZ Change countertop display (with 20 units of sale).
- Hip to Hear Survival guides with a $5 consumer mail in rebate on the purchase of 2
dispensers (available exclusively with the membership package) - $10 in Energizer Bucks
- Plus, with each membership purchased, hearing health professionals will automatically be entered to win an autographed Pat Benetar guitar*
- $10 in Energizer Bucks
People with hearing loss wait an average of seven years before doing anything about their hearing problem. The hearing health message is about to hit boomers with the impact of a searing guitar solo—thanks to Energizer EZ Change "It's Hip to H.E.A.R." program—resulting in increased office traffic and sales growth.
For more information about Energizer and the It's Hip to Hear program, contact your distributor or call Sharon Keyes at 1-800-426-8268.
* No purchase necessary. To enter without purchase, please send a 3x5 card with your name, address, city, state, zip code and daytime phone number to:
Energizer Amplifier Hearing Aid Batteries
533 Maryville University Drive
St. Louis, MO 63141
