Oticon has launched a nationwide marketing campaign strictly for their open-ear Delta line. The D.M.B campaign, or "Delta Means Business", has been implemented with success in hundreds of audiology practices to date. With musician and Delta user Huey Lewis at the forefront of the campaign, Oticon has made a special effort to market the Delta as a hearing device, not a hearing "aid." According to Oticon, the Delta is cool; and they have the advertising to prove it.Materials to target potential candidates are available immediately from Oticon and include television commercials, direct mailings, newspaper inserts, and newsletters. In addition, any of these media can be personalized to fit individual practice needs. Testimonials from current practices indicate that Oticon's marketing materials have increased patient flow and sales overall. To read more about Oticon's D.M.B. campaign, click on the PDF file below, or contact your area Oticon representative.
For more information, log on to www.oticonusa.com.
