Alberta, Canada. Ear Works Inc. announced the March 2009 release of a new free tool to help hearing care professionals reach the elusive baby boomer market.
Markus Hilbert, Au.D., Founding Director of Ear Works, Inc. described the need for more resources for professionals in today's challenging economic times. "The whole premise of Ear Works as a company is to enable professionals in a dispensing practice to do what they do best and do it in a way that they can love what they do even more. We have developed a new tool, that we will release in March, to help free up professionals' time, so that they can be more effective in their areas of expertise. In today's tough times, it's more important than ever for professionals to focus their energies where they can make a real difference."
The new tool targets baby boomers, who are now beginning to experience the effects of presbycusis as well as recreational and occupational noise exposure. "We know that only one in five people who have hearing loss use hearing instruments, and that baby boomers have shown reluctance to adopt hearing instruments as compared to older market segments" states Dr. Hilbert. "So Ear Works has been developing resources to assist professionals in educating and motivating consumers, particularly boomers, to take action for better hearing."
With a new free resource, Ear Works Inc. hopes to help stimulate the hearing instrument market and drive business for both professionals and manufacturers. "When we release this tool, we're expecting an increase in both interest and traffic for hearing care professionals and manufacturers. More information, including the name of the tool, how professionals can access it and details regarding its use will be forthcoming closer to the product's release date. "As a solution provider, this is an exciting time for Ear Works," states Hilbert. We're looking forward to the release of this new product and the positive impact it will have on the industry".
About Ear Works, Inc.
Ear Works Inc. products high-end industry-specific software and management services for the hearing aid dispensing industry. As specialists, our core quality is to raise the standards of what we love doing and to improve workflow for the dispenser and patient, and the backoffice and management that makes it all happen. Love what you do - even more - with Ear Works products at your side.
For more information, visit https://www.earworksinc.com/ or the Ear Works Web Channel on Audiology Online.
Ear Works Inc. Targets Baby Boomers with New Free Tool for Professionals
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