Sales in the Netherlands are basically aimed at the market segments school and working life where the hearing environments are particularly challenging for persons with a hearing loss;but even the private market is a focus area.
Comfort Audio's success is based on the patented series of digital communication products which complete and optimize the effect of hearing aids and hearing implants. The system consists of different types of microphones and receivers, usable in various situations. By using digital sound processing and transmission technology and by sending sound via a receiver directly into the hearing aid or implant, the usual problems of persons with a hearing loss - long distance to the sound source and disturbing background noise - are solved.
"The Dutch market is particularly interesting, with an established structure of audiological centers and retailers. Moreover, there are reimbursement possibilities for persons with a hearing loss. On the other hand, there is still a lot of ignorance concerning the possibilities of further help in situations when hearing aids are insufficient. The need of information and training is big. By establishing a company in the Netherlands, we are getting one step closer to the challenges of this market," says Mats Dörring, CEO of Comfort Audio.Comfort Audio is based in Sweden and also has subsidiaries in the USA, Denmark, Norway and Germany. Its products are sold in more than 20 countries all over the world.
For more information, visit https://www.comfortaudio.com/us/ or the Comfort Audio web channel on AudiologyOnline.
