West Palm Beach, Florida, July 25, 2007 -- Being in two places at once is a challenge for most people. Thanks to the imagination of HearUSA, Coach Don Shula will be able to have a presence at each of its 165 company-owned stores.
So how is their most visible representative going to pull off such a feat? Coach Shula's likeness will appear in the form of life-size cardboard stand-ups that will be displayed in the waiting rooms of all HearUSA and HEARx hearing care centers. Additionally, all of the centers will receive buttons with Coach Shula's signature phrase, "I heard that!" imprinted on them.
As part of the relationship between HearUSA and the winningest Coach in NFL history, a new media campaign featuring Coach Shula has been rolling out in the eight states where HearUSA's centers are located. The campaign, dubbed "Just Find Out," features Coach Shula in print ads, direct mail, and television commercials in select markets. The stand-ups are the latest incarnation of the partnership, which has developed significantly since Coach Shula was fitted for hearing aids several months ago at a HEARx center in Aventura, Florida.
"Coach Shula has been a wonderful resource for HearUSA as we strive to educate the public about hearing health," comments Paige Brough, Senior Vice-President of Corporate Communications. "The life-size stand-ups of Coach and the 'I heard that!' buttons are a creative way to tie in the efforts from the media campaign directly to the individual centers."
Other initiatives are being developed around the "Just Find Out" campaign that allows Coach Shula to spread the message that hearing health is just as important as other health issues - and urges people to just find out!
About HearUSA
HearUSA is committed to making hearing care easily accessible and affordable and devotes its efforts to patient advocacy, increased utilization of hearing care products and services, and improved access to qualified providers. HearUSA, Inc. has a network of over 165 company-owned hearing care centers in eight states in the U.S. and the Province of Ontario, Canada, and sponsors a network of over 1600 credentialed audiology providers that participate in selected hearing benefit programs in 49 states.
