The new BHI website contains some unique features, in addition to the booklet, that include: a 15 question hearing check that is computer scored and normed to adults (ages 55+) with self-admitted hearing losses & recommends 1 of 5 courses of action depending on the test score; a comprehensive database of celebrities that have supported the association; a database of resources for people with hearing loss; relevant articles available for download and a database of factoids and quotes on hearing, ears & listening.
Over the past three years BHI has focused primarily on physician education. The success of this effort was highlighted in the August 2004 Hearing Journal. Sergei Kochkin, Ph.D., Executive Director indicated that "with more than 2,000 hearing health practitioners participating in physician outreach using the BHI program, it is now time to shift BHI's focus to educating the public about hearing loss and available hearing loss solutions."
With the building blocks in place and its mission and objectives clarified Kochkin indicated that the Better Hearing Institute is now positioned to embark on public relations initiatives designed to motivate people with hearing loss to seek a hearing solution earlier rather than later in their life. Newly-elected BHI President Stephan Sagolla stated, "With the basics behind us, BHI is eager to initiate creative marketing communications designed to introduce America's 30 million people with hearing loss to the joys of better hearing".
BHI is a 501(c)3, not-for-profit corporation that was created in 1973 to promote hearing healthcare across the United States. The manufacturers and suppliers who comprise the hearing industry in the U.S. jointly fund the organization. Over the years, BHI has perhaps been best known as the producer of Public Service Announcements about hearing loss and the importance of appropriate treatment. In the recent past, BHI has focused its communication and educational efforts on physician-directed information about hearing loss and hearing instruments. The organization operates an information helpline and distributes consumer information.
515 King Street, Suite 420
Alexandria, Virginia 22314
Phone: (703) 684-3391
Fax: (703) 684-6048
www.betterhearing.org
