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Bernafon - Hearing Aids - April 2024

Bernafon Wins Prestigious "Red Dot" Design Award 2007

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The sophisticated and innovative design of Bernafon's "brite" hearing system radically reinvents the perception of hearing aids. brite combines latest hearing instrument technology and benefits with a revolutionary product design. For its outstanding innovation, brite by Bernafon has received one of the most coveted design prizes worldwide: the "red dot'".

In receiving the "red dot" award, brite by Bernafon has been recognized for its elite design and technology. This quality seal for exceptional design is awarded annually at the international 'red dot design award' competition. To win, a product must exhibit a particularly sophisticated and innovative design.

At the outset of the brite (Bernafon receiver-in-the ear) development, Bernafon was inspired by the shape and tactile characteristics of soft organic forms, with the intention of producing a hearing device that compliments the individual. Since no hearing instrument is ever completely invisible, Bernafon created a device which features an iconic shape drawn from nature, resulting in a distinctive yet discreet design. To compliment the highly versatile functionality of brite, the color and surface finish of the device can be paired in numerous combinations to match the user's particular style, or even mood.

Crucially, Bernafon has applied this innovation to a device of the highest functionality and sound quality. brite utilizes Bernafon's unique Lifestyle Profile where information about the client's individual listening needs and priorities are assessed during the fitting and used throughout the fine-tuning of the device. brite features advanced sound processing with Personalized Audio Navigation™ which continuously extracts relevant environmental information and automatically chooses the most optimal response even in the most challenging situations. In combination, these features assist in meeting the primary hearing aim - high level speech understanding in any listening environment. For the user, the result is a highly advanced hearing system that can be worn with flair and confidence, both in terms of cosmetics and performance.

Bernafon: Hearing Technology from Switzerland

What began back in 1946 with the company owner's hearing impairment has grown to become a globally successful high-tech company operating with own sales companies and distributors in over 45 countries. Over 500 highly qualified personnel work in the Bernafon research and development centre in Bern, Switzerland, and all over the world on their joint corporate mission of helping people to hear and communicate better.

For more inforamtion about Bernafon, visit www.bernafon-us.com

Additional information can be found on the Bernafon Web Channel at Audiology Online: www.audiologyonline.com/channels/bernafon.asp
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