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Unitron Hear Life - November 2023

Australia Is Rayovac's Latest Stop on Innovation Showcase World Tour

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The world’s leading hearing aid battery manufacturer, Rayovac, has showcased its latest hearing industry advancements at the ACAud congress in Adelaide, Australia as it continues its tour of top hearing exhibitions.

Rayovac, a division of consumer products company, Spectrum Brand Holdings Inc., joined a number of the biggest brands in the hearing industry to exhibit a host of innovative new developments to its product lines at the Adelaide Convention centre, which ran from the 24-26th August.

Rayovac booth

The battery manufacturer, which exports around the world, continues to invest heavily to ensure it continues to lead the way in technological advancements to both its zinc air and cochlear implant battery ranges.

Visitors to Rayovac’s striking stand at the congress were provided with insights into how the manufacturer is pushing the boundaries of their battery capabilities with ‘Clear Sound Technology’. This is a performance innovation found in Rayovac’s ProLine and EXTRA Advanced Premium ranges. Designed to offer the power and consistency needed to meet the demands of today’s high-tech hearing aids, Clear Sound Technology ensures users receive a consistently high-power performance throughout the life of the battery, no matter the device.

Additionally the Rayovac Implant Pro+ has been specifically developed to provide cochlear implant users with the quality, performance, reliability and consistency they need to live life to the full.

Rayovac’s popular ‘Excellence Club Programme’ offers audiologists our best hearing aid battery technology, combined premium packaging and an array of digital tools designed to help grow business and drive revenue.

Customers also benefit from a full colour packaging customisation service, meaning practice logos and details can be printed directly onto packs, as well as and a wide range of pack sizes and merchandising solutions. This year Rayovac has also launched a new B2B website exclusively for ProLine customers, meaning batteries and marketing materials can be ordered quickly and conveniently.

Paula Brinson-Pyke, Marketing Director at Rayovac, said: “Having a presence at events such as the ACAud congress provides us with a fantastic platform to communicate with professionals from the hearing care sector. We’re keen to show audiologists that we continue to invest significantly in our technology to ensure we stay ahead of the game.

“Our latest generation battery range is better and more powerful than ever before and the exhibition, which proved to be another productive event, gave our team the opportunity to meet with delegates on the ground at the congress to showcase our latest innovations.

“For Rayovac, it’s about the whole package of benefits and each and every one of our customers have access to our great range of business building tools above and beyond our advanced battery lines.”

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