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Unitron Choice - November 2024

AudiologyNOW! 2015: Unitron Unveils New North Platform with Industry-First Technologies to Advance In-Clinic Success

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Company forges ahead with a strong focus on building trust, increasing patient confidence and fostering long-term loyalty between patients and hearing healthcare providers.

March 25, 2015 – Kitchener, Canada Unitron, a global innovator of advanced hearing solutions, unveiled a number of industry-first announcements at this year’s AudiologyNOW! Conference:

  • North, Unitron’s ground-breaking sound processing platform which automatically identifies and classifies seven distinct listening environments, four focused specifically on conversation.
  • The all-new Moxi™ Fit, which features a fluid new look, providing a combination of style and functionality with a 312 battery, push button and telecoil. Moxi Fit joins Moxi Kiss and Moxi Dura. All RICs (Receiver-In-The-Canal) are available in five technology levels, and all are built on the North platform.
  • Log It All, an industry-first data logging feature capturing and displaying a patient’s experiences with their hearing instruments across seven listening environments regardless of technology level.
  • Unitron’s industry-only Flex:trial™ program, which lets hearing healthcare professionals send patients home with free trial hearing instruments, and Flex:upgrade™, which facilitates in-clinic technology upgrades as hearing needs change.
  • An interactive display featuring the world’s favorite sounds as gathered by Unitron since launching its popular Favorite Sound campaign in 2011.
  • uHear™ 2.0, Unitron’s popular new screening app, which enables patients to assess their hearing on an iPhone or iPad and connect to their local hearing healthcare professional.

Unitron allowed conference participants an opportunity to experience North and the groundbreaking Log It All technology right at the conference. Visitors who participated were fitted with Moxi Fit, powered by North, and had the opportunity to experience North’s seven destination automatic program while attending the conference and exhibit hall. This gave them the opportunity to later view the data log of their hearing experience through the Log It All dashboard.

“Flex and Log It All are ideal companion solutions,” said Dr. Don Hayes, Director of Clinical Research, Unitron. “Fitting visitors at the conference gives us a chance to show how confident we are in providing better listening with a focus on conversations, as well as better insights into the benefits of selecting different technology levels. Ultimately, risk-free hearing instruments for trial, geared to patients’ real-life listening situations, will help provide an unequaled in-clinic experience for hearing healthcare professionals and patients.”

About Unitron

Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com or the Unitron Expo Page on AudiologyOnline.

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