Hansaton Introduces easeHD, and a New Portfolio of Products on the Latest Technology Platforms

Carolyn Smaka: Bob, looking forward to catching up today.  Tell me about the recent product launches from Hansaton.

Bob Eastman:  We’re really excited about these new products for a lot of reasons. 

We launched our ease product line in April that has enabled us to leverage the strengths of Sonova’s technology.  Sonova has already proven to be a great partner for us at Hansaton.  It’s been a very collaborative relationship, where they have enabled us to do what we do well, and take it to the next level. 

The ease is a full product line of hearing instruments.   We launched a new generation of instruments - sound, jam and beat.  The sound is our RIC family available in four performance classes.  The jam consists of our BTE and custom solutions in four performance classes, and the beat is our power BTE family for patients with severe hearing loss.  

On June 18th, we launched our newest technology platform, easeHD.  This latest chipset delivers a first class, high performance hearing experience through intelligent, energy-efficient signal processing.  In other words, easeHD provides High Definition (HD) technology for the ears.  The first products we’ve launched on this platform are soundHD S312 and soundHD 13 RIC systems.  More products will be launched on this platform in the fall. 

soundHD S312, pearl white.

So you can see why we’re so excited!  And it’s been great to see our excitement matched by that of our customers who are fitting these solutions and experiencing the benefits for their patients.

Carolyn:  That is a lot of news!  Bob, what does the latest chipset in easeHD offer in terms of key features?

Bob:    easeHD is powered by a much faster and more efficient chip.  The brain in easeHD is AutoSurround, which delivers world class binaural signal processing.  It uses input from the classifier for a more precise identification of the acoustic situation, as well as from SoundOptimizer HD and SpeechBeam+.  The end result of this complex system is simply high-resolution signal processing resulting in natural hearing for the wearer.   I should also mention that easeHD has Sound Restore frequency compression to help restore audibility.

Carolyn: What software is required to fit these new products?

Bob:    Our new fitting software, Scout, is extremely fast, easy, intuitive and precise.  It helps professionals ensure a successful fitting, and actually supports them through the whole process from the hearing aid selection, to fitting, and adding optional accessories.

Carolyn: Speaking of accessories, what is available with easeHD?

Bob: There are a host of accessories available for things like watching television, or listening to audio from your computer, MP3 player, cell phone, and more.  You name the situation, and with easeHD it’s effortless to enjoy natural hearing and outstanding HD sound.  These accessories include the uDirect 3, uTV3, uMic, and new to the scene, the uStream.

soundHD 13, sterling silver.

Carolyn: Where can professionals get training on easeHD and the rest of the Hansaton portfolio?

Bob:  We’ve been pretty busy with trainings around the US and right here in Minneapolis, and they’ll continue throughout the summer.  We invite professionals to call us at 888-984-7432 and we can set them up with training and or provide them with the information they need to get started.  

Carolyn:  Bob, what do you see as the unique value that Hansaton brings to the industry, considering it has historically been a much smaller company than its competitors?

Bob:  Hansaton became successful over the years because of our family culture, level of service and personal touch; not to mention the fact that we have had great products at a great value.  We focus our efforts on relationships with our customers, as we recognize that if our customers are successful, then we are successful.  We truly go the extra mile to make our customers happy.

Our plans are to continue on this same path, and Sonova has enabled us to retain our independence.  With Sonova, we have a collaborative relationship where we are able to leverage their strengths to enhance what we can offer our customers.

We’re still a small company, but now we have the support and benefits of being part of a larger organization.   In the end it will make us a stronger company and this will allow us to support our customers and their patients better.   

Carolyn: Thanks for your time and all the best with the new products!

For more information, call Hansaton at 888-984-7432, visit the Hansaton website, or check out the Hansaton Expo Page on AudiologyOnline.