Exam Preview for 39993: Textbook CE Course: Marketing in an Audiolo

Textbook CE Course: Marketing in an Audiology Practice

Please note: exam questions are subject to change.

1. The O-Continuum is a way to describe which of the following critical marketing variables related to word of mouth advertising? The opinion of customers and their effect on a business The openness of the RIC fitting The obstacles that challenge a practice The outside forces that shape a SWOT analysis
2. Which of the following components of a marketing plan “sets the tone for who you want to be and what you want to accomplish in your practice?” Target market analysis SWOT analysis Breakeven analysis Mission statement
3. Communicating to physicians about the link between hearing loss and cognitive decline using data from peer reviewed publications is an example of: Social media influencing Disease state marketing Advertising Public relations
4. Having a message that resonates with people in your community that have hearing or balance problems and reflects your brand values, describes which of the following 4P’s of Marketing: Place Product Promotion Price
5. Setting up a Facebook page or Instagram account and pushing out vetted content about the ill-effects of hearing loss is an example of which type of marketing? Traditional advertising Disease mongering Public relations Social media influencing