Exam Preview
Exam Preview
Marketing Fundamentals for Hearing Aid Practices
Please note: exam questions are subject to change.
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1. In which of the following marketing strategies is the focus on customer building, enhancing existing relationships and improving loyalty?
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2. In the past potential hearing aid customers searched an average of 2 sites before making a purchasing decision, now it takes an average of _____ touch points before a potential customer is converted to a buying customer.
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3. Which of the following would be the best option for a content marketing piece aimed at a consumer within the ‘purchase’ phase of the consumer life-cycle?
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4. Marketing goals should be SMART, therefore they should be Specific, Measurable, Attainable, Realistic and _____________.
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5. Which of the following would you consider if looking at your target market’s psychographics?
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