Exam Preview for 36565: Digital Marketing in Audiology March 24, 20

Digital Marketing in Audiology

Please note: exam questions are subject to change.

1. Which of the following is NOT one of the top 3 marketing campaigns to drive revenue in your practice? Post-Fitting Follow-up Campaign Tested Not Treated Campaign End of Service Plan /End of Warranty Campaign Hearing Aid Use and Care Campaign
2. What is the average conversion rate of tested-not-treated candidates? 25% 10% 0% 2%
3. Which of the following is a reason that a dispensing audiologist shouldn't do their own email campaigns and database marketing content creation? They are too busy They are not good copywriters They don't understand the technology All of the above
4. Why should audiology clinics use email marketing as part of their marketing strategy? Email traffic converts to sales at high rates than social media traffic Email had an average 42:1 ROI 85.5% of 65+ market reports that they use email daily All of the above
5. What is the primary purpose of marketing in an audiology clinic? Make the public understand how educated the clinic's providers are Increase sales Educate the public Convince doubters that hearing care is important