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Marrying a Private Practice: Marketing Your Practice

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1.  Location of a practice can be a marketing technique with:
  1. Signage on the road
  2. Additional square footage
  3. Professional interior decorations
  4. Multiple providers
2.  SWOT analysis stands for:
  1. Strength, Weakness, Opportunity, Threat
  2. Strength, Weakness, Opportunity, Timing
  3. Strength, Weakness, Occasion, Threat
  4. Solidity, Weakness, Occasion, Threat
3.  In a SWOT analysis, the S and W are:
  1. Internal to the practice
  2. External to the practice
  3. Provider-related
  4. Uncontrollable
4.  In a SWOT analysis, the O and T are:
  1. Internal to the practice
  2. External to the practice
  3. Provider-related
  4. Uncontrollable
5.  Pricing of services is NOT influenced by:
  1. Services offered
  2. Market acceptance
  3. Product cost
  4. Population served
6.  Hourly rate includes:
  1. Profit
  2. Expenses
  3. Income
  4. All of the above
7.  Return on Investment (ROI) should be calculated:
  1. Once a day
  2. By an accountant
  3. Every marketing campaign
  4. Once a year
8.  The practice is typically considered successful if it can survive to:
  1. Year 1
  2. Year 3
  3. Year 5
  4. Year 10
9.  Marketing materials should be consistent:
  1. Through the first year
  2. For each referral source
  3. Through the life of the practice
  4. Day to day
10.  What is the formula to calculate a Return on Investment (ROI)?
  1. Net Profit /Total Investment * 100
  2. Net Profit/Scheduled Patients * 100
  3. Total Investment/Net Profit * 100
  4. Total Investment/Scheduled Patients * 100

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