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Segmenting the Market for Hearing Devices and Services: Achieving Pillar of Community Status

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1.  The first Stage of Change is called: Precontemplation Contemplation Preparation Action

2.  The second Stage of Change is called: Precontemplation Contemplation Preparation Action

3.  The third Stage of Change is called: Precontemplation Contemplation Preparation Action

4.  The fourth Stage of Change is called: Precontemplation Contemplation Preparation Action

5.  If segmenting persons with hearing loss by degree, approximately ___% are in the mild category 75 45 30 15

6.  If segmenting persons with hearing loss by degree, approximately ___% are in the moderate or worse category 75 45 30 15

7.  According to the Hearing Loss x Hearing Difficulty segmentation strategy, about ___% are in the Hearing Loss, No Hearing Difficulty segment 3 8 16 25

8.  According to the Hearing Loss x Hearing Difficulty segmentation strategy, about ___% are in the No Hearing Loss, Hearing Difficulty segment. 3 8 16 25

9.  An effective business or clinical tactic for the No Hearing Loss, Hearing Difficulty consumer segment could be: Premium hearing aids High-touch professional services Off-the-shelf devices that improve listeners SNR Guide or facilitate movement into the action stage of change

10.  An effective business or clinical tactic for the Hearing Loss, No Hearing Difficulty consumer segment could be: Premium hearing aids High-touch professional services Off-the-shelf devices that improve listeners SNR Guide or facilitate movement into the action stage of change