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The Hearing Aid Test Drive: A Whole-Practice Approach for the New Consumer

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1.  Which of the following is generally true of Baby Boomers relative to the Greatest Generation?
  1. They are more likely to pay for things up front.
  2. They trust medical authority.
  3. They are more active.
  4. They do not need to experience things for themselves.
2.  What are some changing forces in the hearing loss market today?
  1. Shared decision-making as a proven valued tool in healthcare.
  2. Patient acquisition cost is decreasing.
  3. Retail prices are increasing.
  4. 3rd parties are going away.
3.  What makes The Hearing Aid Test Drive different from a standard trial?
  1. It lasts 2 weeks.
  2. Devices are demoed in the office.
  3. Different brands and technology levels are offered and tried.
  4. A down payment is required.
4.  Who is in control of the Hearing Aid Test Drive process?
  1. The patient in consultation with the provider.
  2. The provider.
  3. The spouse
  4. All of above
5.  How long does a typical Test Drive last?
  1. 1-2 days
  2. 3-6 weeks
  3. 1 year
  4. 2 years
6.  Which of the following is true of the Hearing Aid Test Drive?
  1. There is no obligation until the patient agrees the device is a good value for their hearing loss.
  2. Devices from multiple manufacturers are offered.
  3. The provider makes recommendations but the patient makes the final decision.
  4. All of the above.
7.  Which of the following are positively impacted in a practice utilizing the Hearing Aid Test Drive?
  1. Practice financials
  2. Inventory management/control
  3. Office procedures
  4. All of the above
8.  Which of the following are business benefits of the Hearing Aid Test Drive?
  1. Prospective patient retention
  2. Differentiated marketing message
  3. Increased ASP
  4. All of the above
9.  Which of the following are patient care benefits of the Hearing Aid Test Drive?
  1. Trust and rapport with provider
  2. Shortened sales cycle
  3. No need to experience hearing device in patient environments
  4. Implicitly accept the provider’s strong recommendation
10.  In what way does the Hearing Aid Test Drive help overcome common patient reservations?
  1. Patient self-selects technology level.
  2. No deposit or commitment is required – no risk.
  3. Differentiates from local competition.
  4. All of the above

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