Exam Preview for 31875: Finding Your Voice on Social Media August 2

Finding Your Voice on Social Media

Please note: exam questions are subject to change.

1. How long does it take to make a first impression? 1 second 3 seconds 7 seconds 15 seconds
2. In using social media for your business, what makes up your digital footprint? What you post and how you say it Your story, your unique voice, and what you observe in how to post The pictures and images that are being posted Everything you put out on the internet
3. How can social media benefit your business? Gain customer insights Increase brand loyalty and awareness Generate high-converted leads All of the above
4. Which is NOT a way social media can benefit your business? Increase followers by professionals and friends Provide rich customer experiences Increase website traffic and search ranking Find out what your competitors are doing
5. In a study by the Social Habit, _____% of Americans who follow brands on social media are more loyal to those brands. 7% 30% 53% 85%
6. In a 2015 State of Social Selling, 75% of companies selling on social media reported an increase in sales within _____ month(s). 1 3 6 12
7. What is the character limits for Facebook, Twitter, and LinkedIn? 10,000; 100; 10,000 60,000; 140; 600 10,000; 250; 500 25,000; 140; 2500
8. A sales funnel consists of AT LEAST the following: Awareness, Loyalty, Advocacy Marketing, Branding, Purchasing Ads, Focus Groups, Feedback/Reviews Preferences, Purchases, Sustainability
9. When engaging on social media, it is important to think of how you respond and how you sound. Which one of these are NOT important to consider? Character/persona Brevity Language Tone
10. What is a way to properly use hashtags? As a search engine To have fun with your posts to show your personality As a way to develop content during the week To brand your company All of the above