Exam Preview
Exam Preview
From Bland to Brand - How to Create a Compelling Brand for Your Practices
Please note: exam questions are subject to change.
1. What are the four key elements of a successful brand?
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2. What is the difference between brand and branding?
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3. What is "Thin Slicing"?
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4. What do patients generally base their decisions on?
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5. Your brand is not what you think it is, it's ______?
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6. A company logo:
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7. What ancient Chinese proverb did Mr Jones use to make the point that you can not be passive and wait for something to happen:
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8. During Mr. Jones's presentation - what form of media did he use to spotlight Widex HQ?
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9. Key elements to business growth are:
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10. In order to move from Bland to Brand:
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