Exam Preview

Strengthening the Roots and Expanding the Branches - How to Grow and Prosper, Part 2

---

1.  Internal systems grow business because: consistency is guaranteed staff is more stressed and more focused on patient care the wow factor is less with better organization internal systems define who we are and how we are perceived

2.  Business development has to maintain the status quo has to be the same across multiple regions to guarantee consistency happens all by itself has to be revisited and redefined

3.  To grow organically: we should over fertilize and throw as much out there as possible be targeted and innovative in our approach and measure our results strengthen the roots and thereby maintain what we always did expand the branches and thereby always try a new fad

4.  Internal systems are ideally profit centers are not linked to marketing initiatives are unfortunately administrative realities are negative costs

5.  Clients are: people who buy and can refer and thereby build my business until they repurchase in the future necessary evils i have to put up with in my day needing the same care I give to all my patients are individuals who are my marketing team, support me financially, grow my business and generate buzz for me

6.  The most desirable online tools are: search engines websites with testimonials forums all of the above

7.  Smart marketing means: doing a lot of marketing activity during slow times and less when its busy get passive marketing along with active marketing consistent marketing in person with brand marketing blanket that is constant combining incidental and consistent marketing - active marketing

8.  Purple cow marketing means: standing out from the crowd online where the competition is standing out from the crowd away from the competition standing out from the crowd with a great website standing out from the crowd with a less is more attitude

9.  New marketing means: clients want to have a conversation clients want to be told what they should have clients want to be marketed to clients want to be pursued

10.  Access means: you can answer the phone and see patients in an appointment you can converse with people about hearing loss and remediation online you can integrate with tools already used by end-users to connect all of the above