28.8 million adults with hearing loss could benefit from hearing aids, but only 30% use them! Buying hearing aids is a logical decision; just have the data and facts on your side. Wear a white coat for authority, make your factual case confidently to demonstrate your expertise, and the patient will naturally arrive at your recommendation. Right? Not really.
Neurological research shows that decision-making is mostly an emotion-driven activity. Overlooking this scientific fact can lead your patients to see you as an adversary to protect themselves against, instead of an ally. By being able to better understand and connect with your patients and address their resistance emotionally and empathetically, more of your patients will feel comfortable moving forward with hearing aids, and you will feel more confident during a hearing aid consultation appointment.
We invite you to join us for an introduction to a conversational framework to address common reasons for resistance in moving forward with treatment!
Upcoming Live Webinars
No CEU credit available
Presented By
Stephanie Wall Morrow
MBA
A dynamic leader at the crossroads of leadership, marketing, and sales, Stephanie brings a wealth of knowledge honed through educational excellence and a proven track record in business development. Her journey includes a BBA from Northwood University and an MBA from Palm Beach Atlantic University. With a dedication to continuous learning, she holds leadership certificates from prestigious institutions, including the University of Michigan, Duke University, the University of Virginia, and Cornell University.
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Steven Lozada
MBA, PCC, PMP
Steven Lozada, MBA, PCC, PMP is a highly respected facilitator & coach who works to deliver his audacious mission to eradicate conversational poverty to create abundance where we live, work, and play. Steven has over 25 years of private and public sector experience and success. His roles include operations management, sales, project management, copywriting, direct-response marketing, consulting, and coaching.
He is driven by a passion for engaging people, exploring possibilities, and expanding personal and organizational growth through developing conversational competencies that create sustainable success.
Steven holds an MBA from DeSales University and is a credentialed Professional Certified Coach (PCC), Project Management Professional (PMP), and Executive Coach. He resides in Allentown, NY.
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Course participation information
To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.
Full attendance is required, and the times you log in and out will be recorded and documented. If you log in to a live webinar late or if you log out early, you may not be able to earn CEU.
Passing an online exam will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam, and earn continuing education credit, you must be a AudiologyOnline member. Participants must complete the entire course; partial credit is not allowed.
AudiologyOnline is committed to ensuring accessibility to the widest possible audience. We are continually improving the user experience for everyone. If you have questions, requests, or would like to report an accessibility-related issue, please email accessibility@continued.com. We will review your request and respond in a timely manner.
Visit our Contact us page or give us a call if you have questions.