28.8 million adults with hearing loss could benefit from hearing aids, but only 30% use them! Buying hearing aids is a logical decision; just have the data and facts on your side. Wear a white coat for authority, make your factual case confidently to demonstrate your expertise, and the patient will naturally arrive at your recommendation. Right? Not really.
Neurological research shows that decision-making is mostly an emotion-driven activity. Overlooking this scientific fact can lead your patients to see you as an adversary to protect themselves against, instead of an ally. By being able to better understand and connect with your patients and address their resistance emotionally and empathetically, more of your patients will feel comfortable moving forward with hearing aids, and you will feel more confident during a hearing aid consultation appointment.
We invite you to join us for an introduction to a conversational framework to address common reasons for resistance in moving forward with treatment!
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Course created on July 24, 2024
Presented By
Stephanie Wall Morrow
MBA
A dynamic leader at the crossroads of leadership, marketing, and sales, Stephanie brings a wealth of knowledge honed through educational excellence and a proven track record in business development. Her journey includes a BBA from Northwood University and an MBA from Palm Beach Atlantic University. With a dedication to continuous learning, she holds leadership certificates from prestigious institutions, including the University of Michigan, Duke University, the University of Virginia, and Cornell University.
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Steven Lozada
MBA, PCC, PMP
Steven Lozada, MBA, PCC, PMP is a highly respected facilitator & coach who works to deliver his audacious mission to eradicate conversational poverty to create abundance where we live, work, and play. Steven has over 25 years of private and public sector experience and success. His roles include operations management, sales, project management, copywriting, direct-response marketing, consulting, and coaching.
He is driven by a passion for engaging people, exploring possibilities, and expanding personal and organizational growth through developing conversational competencies that create sustainable success.
Steven holds an MBA from DeSales University and is a credentialed Professional Certified Coach (PCC), Project Management Professional (PMP), and Executive Coach. He resides in Allentown, NY.
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Sara Barnes
AuD
Sara Barnes received her Bachelor of Science from Truman State University and her Doctorate of Audiology from the University of Texas at Dallas. Before working at Widex, she worked as a clinical audiologist at both the VA and a private practice in Boston, MA. Most recently, she volunteered as a humanitarian audiologist in Dar Es Salaam, Tanzania, where she set up a hearing clinic and trained local doctors. Sara is passionate about training clinicians to best help their patients and providing people with the highest quality amplification. Sara lives in Columbia, Missouri and is the Professional Education Manager for Nebraska, Kansas, Missouri, Iowa, Illinois, Indiana, Kentucky, and Tennessee
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