Many patients hesitate to upgrade their hearing aids, even when the latest technology could significantly improve their quality of life. This interactive course empowers hearing healthcare providers with practical strategies to transform patient hesitation into enthusiastic "yes" decisions.
You’ll discover how to:
1. Identify and address common patient objections confidently and empathetically, including "They are better than my current hearing aids but not for that cost."
2. Reframe conversations to highlight the life-changing impact of updated hearing solutions
3. Build trust and long-term patient relationships by aligning solutions with their unique goals.
Whether you’re new to patient counseling or looking to refine your approach, this course will provide actionable tools to help more patients embrace better hearing - leading to greater satisfaction for them and increased practice success for you.
Turn hesitation into commitment - because better hearing can’t wait.
Presented By
Stephanie Wall Morrow
MBA
A dynamic leader at the crossroads of leadership, marketing, and sales, Stephanie brings a wealth of knowledge honed through educational excellence and a proven track record in business development. Her journey includes a BBA from Northwood University and an MBA from Palm Beach Atlantic University. With a dedication to continuous learning, she holds leadership certificates from prestigious institutions, including the University of Michigan, Duke University, the University of Virginia, and Cornell University.
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Steven Lozada
MBA, PCC, PMP
Steven Lozada, MBA, PCC, PMP is a highly respected facilitator & coach who works to deliver his audacious mission to eradicate conversational poverty to create abundance where we live, work, and play. Steven has over 25 years of private and public sector experience and success. His roles include operations management, sales, project management, copywriting, direct-response marketing, consulting, and coaching.
He is driven by a passion for engaging people, exploring possibilities, and expanding personal and organizational growth through developing conversational competencies that create sustainable success.
Steven holds an MBA from DeSales University and is a credentialed Professional Certified Coach (PCC), Project Management Professional (PMP), and Executive Coach. He resides in Allentown, NY.
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Sara Barnes
AuD
Sara Barnes, Au.D. is a dedicated audiology and sales leader committed to supporting hearing healthcare professionals through community advocacy, innovative marketing strategies, and education that empowers them to grow and succeed. She is passionate about combining clinical precision with patient-centered care, ensuring that individuals not only receive state-of-the-art hearing care but also feel heard and understood. Sara earned her Doctorate of Audiology from the University of Texas at Dallas. Before joining WS Audiology, she worked as a clinical audiologist at the VA and in private practice and served as a humanitarian audiologist in Tanzania. She currently resides in Denver, CO.
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Course participation information
To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.
NOTE: Full attendance for all courses is mandatory. Please view the entire course.
Passing an online exam will be required to earn continuing education credit.
Live Webinars allow presenter and participant interaction. The exam for these courses must be completed within 7 days of the event.
On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam for on-demand courses must be completed within 30 days of course registration.
To participate in the course, complete the exam, and earn continuing education credit, you must be a AudiologyOnline member. Participants must complete the entire course; partial credit is not allowed.
AudiologyOnline is committed to ensuring accessibility to the widest possible audience. We are continually improving the user experience for everyone. If you have questions, requests, or would like to report an accessibility-related issue, please email accessibility@continued.com. We will review your request and respond in a timely manner.
Visit our Contact us page or give us a call if you have questions.