Textbook CE Course: Marketing in an Audiology Practice
Course: #39993Level: Advanced 44.5 Hours 15 Reviews
This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
Please note that to complete this course, you will need to read the textbook Marketing in an Audiology Practice. If you do not already have a copy of the textbook, you can purchase it at Plural Publishing, Inc.
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Learning Outcomes
- After this course, participants will be able to define the term marketing and how it differs from branding.
- After this course, participants will be able to describe the concepts of interventional audiology and disease state marketing and how they can be leveraged in an audiology practice to increase physician referrals.
- After this course, participants will be able to explain how to implement a comprehensive marketing plan for an audiology practice.
Course created on October 28, 2024
Reviews
15 ReviewsPresented By
Brian Taylor
AuD
Brian Taylor is a Doctor of Audiology and Senior Director of Audiology for Signia. He is also the editor of Audiology Practices, a quarterly journal of the Academy of Doctors of Audiology, editor-at-large for Hearing Health and Technology Matters and adjunct instructor at the University of Wisconsin. Dr. Taylor has authored several peer reviewed articles and textbooks and is a highly sought out lecturer. Brian has nearly 30 years of experience as both a clinician, business manager and university instructor.
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Financial: Brian Taylor is employed by Signia and is the author of Marketing in an Audiology Practice. Non-financial: Brian Taylor has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This course is presented in partnership with Plural Publishing, Inc., which publishes Marketing in an Audiology Practice.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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NOTE: Full attendance for all courses is mandatory. Please view the entire course.
Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 4.45 AAA CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 44.5 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
This course has been accredited with 44.5 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 4.5 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 3.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.