Signia Expert Series: Adapting your Practice to a New Generation of Consumers
Course: #32997Level: Intermediate 1 Hour 216 Reviews
This course will help attendees understand the differing characteristics and behaviors of a new generation of hearing aid consumers and ways to adapt current hearing care business practices to attract, communicate, and work with this new consumer segment. Attendees will gain a better understanding of how these consumers are a force of change in the hearing aid industry by leading more health plans to partner with third-party managed care companies, and how to accurately measure profitability of these third-party referrals.
Learning Outcomes
- After this course learners will be able to list a minimum of three ways to attract and work with more Baby Boomers.
- After this course learners will be able to list a minimum of three reasons why health plans partner with third-party managed care companies.
- After this course learners will be able to list a minimum of three metrics required to determine the economic value of third-party referrals.
Course created on June 25, 2019
Agenda
| 0-5 Minutes | Introduction |
| 5-20 Minutes | A New Generation: characteristics and behaviors |
| 20-30 Minutes | Attracting and working with a new generation |
| 30-45 Minutes | Relationship between consumers, managed care and third-party companies |
| 45-55 Minutes | Calculating the Economic Value of Third-party referrals |
| 55-60 Minutes | Summary |
Reviews
216 ReviewsPresented By
Patty Greene
MA
Director of Provider Engagement, TruHearing
Patty Greene is an audiologist with more than 28 years of experience in the hearing care industry. As Director of Provider Engagement, Patty is responsible for building stronger relationships with the providers in the TruHearing network. She helps TruHearing providers successfully utilize TruHearing programs and services through provider communications and education. She joined the TruHearing team in August 2015.
Previously, she has held positions in sales, marketing and training with leading hearing aid manufacturers as well as having managed her own private audiology practice. Patty has presented on a wide variety of hearing industry topics around the country. She earned her Master’s degree in Audiology from SUNY Buffalo.
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Sponsor Disclosure: This Course is presented by Signia in partnership with AudiologyOnline.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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