Marrying a Private Practice: Marketing Your Practice
Course: #35467Level: Intermediate 1.5 Hours 96 Reviews
This multi-course presentation will cover topics that the presenter learned from her own experiences launching a new private practice. The sixth and final webinar will discuss marketing a new private practice, including target patients, staff/providers, referrals, and competition. The end of the presentation series will also provide miscellaneous materials and lessons learned from the presenters.
Please note: You may earn ABA Tier 1 credits for this course if you complete it as part of the course 35473, "Marrying a Private Practice Series." Course 35473 contains recordings of all six events from our 2020 series on Private Practices. ABA Tier 1 CEUs can be earned only when all modules are completed as part of course 35473.
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Learning Outcomes
- After this course, participants will be able to list the 4 components of a SWOT analysis and explain how it can help marketing decisions.
- After this course, participants will be able to list the requirements to determine how to price services offered in a practice.
- After this course, participants will be able to explain how a return of investment (ROI) can be calculated for each marketing practice implemented.
Course created on August 11, 2020
Agenda
| 0-5 Minutes | Introduction and Learning Objectives |
| 5-10 Minutes | Location’s role in marketing |
| 10-20 Minutes | Determining a target patient population |
| 20-40 Minutes | Options for available types of marketing |
| 40-50 Minutes | Return on Investment for marketing |
| 50-55 Minutes | Use of SWOT analysis for decisions |
| 55-60 Minutes | Referrals for patients |
| 60-70 Minutes | Competition |
| 70-80 Minutes | Differentiation |
| 80-85 Minutes | Regulations |
| 85-90 Minutes | Learned Advice |
Reviews
96 ReviewsPresented By
Alicia Spoor
AuD
Alicia D.D. Spoor, Au.D. is the Audiologist and President of Designer Audiology, LLC. She opened her own business with an unbundled/itemized pricing structure- one of the first in the nation to do so from day one, to benefit the patient and demonstrate the value of the audiologist. Dr. Spoor is the current Legislative Chair for the Maryland Academy of Audiology and a Past-President of the Academy of Doctors of Audiology.
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Sponsor Disclosure: This Course is presented by AudiologyOnline, and sponsored by Care Credit.
Content Disclosure: This learning event does not focus exclusively on any specific product or service.
Course participation information
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Passing an online exam and completing a course evaluation will be required to earn continuing education credit.
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.15 AAA CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1.5 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
American Speech-Language-Hearing Assn.
Intermediate Level
0.15 ASHA CEUs
British Academy of Audiology
This course has been accredited with 1.5 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
International Association for Continuing Education and Training
continued, LLC, DBA AudiologyOnline, is accredited by the International Association for Continuing Education and Training (IACET). continued complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, continued is authorized to issue the IACET CEU. continued, LLC, is authorized by IACET to offer 0.2 CEUs for this program.
International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 2.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
Clinically certified members of Speech-Language & Audiology Canada (SAC) can accumulate continuing education equivalents (CEEs) for their participation with AudiologyOnline. One hour of coursework equals 1 CEE. All SAC members are encouraged to participate in on-going education.