Positioning Your Practice for Recovery and Growth
Course: #36735Level: Introductory 1 Hour 87 Reviews
Randy Baldwin interviews three different experienced consultants and Key Opinion Leaders in the hearing industry on the changing hearing care audience and discusses various digital marketing channels to help hearing care professionals position their practice for recovery and growth.
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Learning Outcomes
- After this course, participants will be able to identify the best digital media strategies for seniors.
- After this course, participants will be able to discuss ways to organize their practice for success based on a deeper understanding of the target audience.
- After this course, participants will be able to describe ways to implement top digital marketing strategies to attract and engage with more patients.
Course created on June 25, 2021
Agenda
| 0-25 Minutes | Podcast 1: Interview with Jeff Weiss discussing how the patient has changed and best practices to implement. |
| 25-40 Minutes | Podcast 2: Interview with Patty Greene discussing the future of hearing healthcare. |
| 40-60 Minutes | Podcast 3: Interview with Michele Alman discussing top digital strategies to help your practice grow. |
Reviews
87 ReviewsPresented By
Randy Baldwin
Randy Baldwin is the Vice President of Marketing for CareCredit, a Synchrony Solution. As a marketing and product management executive with over 25 years of experience, Randy currently oversees provider engagement with several specialized healthcare industries including hearing care, dental, optometry, ophthalmology, cosmetic, dermatology and med spa. He and his team are responsible for educating professionals on how to maximize the benefits of patient financing for both their patients and their practice.
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Jeff Weiss
As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd
and he knows what’s necessary to take advantage of this largest and fastest-growing segment in business.
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Patty Greene
Patty Greene, M.A.,F-AAAA, is Director of Provider Engagement for TruHearing. She’s been in the industry for almost 30 years, starting in private practice and then for the majority of her career, working for two hearing aid manufacturers in various positions of sales, training, and marketing. Patty joined TruHearing about five and a half years ago when she saw a shift happening in the industry with managed care and wanted to be part of that shift and lend a provider's perspective to her position at TruHearing. As Director of Provider Engagement for TruHearing, she’s responsible for all provider communications, including writing industry articles for journals, developing support collateral for providers, speaking nationally at conferences and provider meetings, and participating in podcasts and webinars.
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Michele Ahlman
Michele is CEO of Clear Digital Media. Clear Digital Media is a privately held company that designs & develops a video content distribution platform that streams high-quality, educational and custom video content to healthcare providers’ waiting rooms. Michele is responsible for leading the development and execution of both long and short term strategies and strategic partnerships. Michele recently launched an Austin-based start-up, Citadel Holdings which was recently named Start-up Pill’s Best Start-ups in Texas! Citadel is an OTT Video Content Management Platform built both from small business and enterprise level networks. From 2003 – today, Michele also serves as President of ClearSounds Communications a manufacturer of assistive listening technology serving both commercial and government organizations with amplification technology.
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Financial: Jeff Weiss owns Age of Majority. Non-financial: Jeff Weiss has no relevant non-financial relationships to disclose.
Financial: Patty Greene is Director of Provider Engagement for TruHearing. Non-financial: Patty Greene has no relevant non-financial relationships to disclose.
Financial: Michele Ahlman is CEO of Clear Digital Media, recently launched Austin-based start-up Citadel Holdings, and is the president of ClearSounds Communications. Non-financial: Michele Ahlman has no relevant non-financial relationships to disclose.
Sponsor Disclosure: This Course is presented by CareCredit in partnership with AudiologyOnline.
Content Disclosure: This learning event focuses on CareCredit products and services and will not include info on other products or services.
Course participation information
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American Academy of Audiology
AudiologyOnline is approved by the American Academy of Audiology to offer Academy CEUs for this activity. The program is worth a maximum of 0.1 AAA CEUs. Academy approval of this continuing education activity is based on course content only and does not imply endorsement of course content, specific products, or clinical procedure, or adherence of the event to the Academy's Code of Ethics. Any views that are presented are those of the presenter/CE Provider and not necessarily of the American Academy of Audiology.
Australian College of Audiology
AudiologyOnline courses are approved for Continuing Education Points by the Australian College of Audiology. Automatic ACAud Approval Number 20000. This course is offered for 1 CEP.
Association of Hearing Instrument Practitioners of Ontario
The Association of Hearing Instrument Practitioners of Ontario (AHIP) represents and guide its members in their practice which include, the testing and selecting, fitting and dispensing hearing instruments and associated devices in the best interest of the hard of hearing of Ontario. Audiology Online is an approved provider of approved educational activities for AHIP Members. One hour of coursework equals 1 Continuing Education Unit (CEU).
British Academy of Audiology
This course has been accredited with 1 CPD point/s by the British Academy of Audiology.
Canadian Academy of Audiology
The Canadian Academy of Audiology (CAA) supports and assists its members in the attainment of continuing education towards an individual professional development plan as required by their Provincial Regulatory Colleges and Provincial Associations. Audiology Online is an approved provider of educational activities for CAA members. Each hour of activity may be counted as one Continuous Learning Activity Credit (or equivalent) as allowed by the applicable regulatory college or association.
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International Hearing Society
This program is approved by the International Hearing Society and its educational committee, the International Institute for Hearing Instruments Studies. To learn more about earning IHS CE Credit, click here.
New Zealand Audiological Society
This course is offered for 1.0 Continuing Education points through the New Zealand Audiological Society.
Speech-Language & Audiology Canada
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