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Marketing Fundamentals for Hearing Aid Practices

Course: #36650Level: Introductory 1.5 Hours 172 Reviews
Recorded Webinar

This course will introduce various marketing concepts to include marketing goals and techniques. The course will also look at how both hearing aid marketing and consumers have changed over the years and how hearing aid practices can adjust their strategies to improve their marketing impact.

Please note, CEUs will no longer be available on this course after December 31, 2023.

Preview Exam

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No CEU credit available

Course Preview

Watch the first six minutes of the course. Register for immediate access to the full course, which will also appear on your Pending Courses page.

Learning Outcomes

  • checkmarkAfter this course, participants will be able to describe the various marketing strategies for a hearing aid practice and provide examples of each.
  • checkmarkAfter this course, participants will be able to discuss how marketing has changed over the years and how today’s consumer reflects those changes.
  • checkmarkAfter this course, participants will be able to discuss the concept of content marketing in a hearing care practice and how we can merge this with the concept of consumer life-cycle marketing.
  • checkmarkAfter this course, participants will be able to list the components to a marketing plan for a hearing aid practice and describe each in detail.

Course created on May 27, 2021

Agenda

0-5 Minutes Introduction
5-15 Minutes What is Marketing?
15-25 Minutes Marketing Purpose and Strategies
25-35 Minutes Audiology Marketing: Then vs Now
35-45 Minutes Hearing Aid Consumer: Then vs Now
45-55 Minutes Merging Marketing Trends and Today’s Consumer
55-85 Minutes Audiology Marketing Plan: Essential Elements
85-90 Minutes Summary/Q&A

Reviews

172 Reviews

Presented By


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Presenter Disclosure: Financial: Sarah Hunkele is employed by Sonic. Non-financial: Sarah Hunkele has no relevant non-financial relationships to disclose.

Sponsor Disclosure: This Course is presented by Sonic in partnership with AudiologyOnline.

Content Disclosure: This learning event does not focus exclusively on any specific product or service.

Course participation information

To ensure you are ready to participate, please complete our short Test Drive to prepare your computer to view the course.

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NOTE: Full attendance for all courses is mandatory. Please view the entire course.

Passing an online exam and completing a course evaluation will be required to earn continuing education credit.

Live Webinars allow presenter and participant interaction. The exam and course evaluation for these courses must be completed within 7 days of the event.

On-demand courses include texts, video and audio recordings of live webinars, and multimedia formats. The exam and course evaluation for on-demand courses must be completed within 30 days of course registration.

To participate in the course, complete the exam and course evaluation, and earn continuing education credit, you must be a AudiologyOnline member. Participants must complete the entire course; partial credit is not allowed.

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