CEU Courses

This 5-part webinar series is focused on the current and future status of private practice in audiology, based on select articles from a recent issue of the journal Seminars in Hearing (Issue 04 · Volume 37 · 2016). Audiologists have expressed serious concerns about the future of the profession in light of recent developments such as the passing of the OTC Hearing Aid bill, manufacturer acquisition of audiology practices, and price competition from big box stores. Dr. James Jerger, in his preface to the Seminars issue, stated "we must understand that change is inevitable, and learn how to adapt to it." The webinars in this series will focus on how audiologists can successfully re-align their practices and position themselves for success in these uncertain and changing times.

This course will analyze historical events in audiology, and review evidence to support the fact that audiologists have often been the initiators of disruption in the market. The presenter will make the case for private practice audiologists storming the lead in this current disruptive landscape and discuss what that might look like.

The patient experience is a dynamic that is becoming increasingly more important in hearing healthcare. This course will present options to help you make your patient experience one that patients never forget.

Although private practice in audiology has evolved during the past 40 years, hearing aids have remained a central component to success. This session will focus on past, present and future trends for the next decade, including parallels to other professions and the need to innovate beyond technology. Audience participation is strongly encouraged in the live webinar.

Key performance indicators (KPIs) are important to managing any sustainable business. This tutorial provides audiologists, especially those with little formal business education, with a working definition of KPIs. A major theme of this course is that a relatively small group of about a dozen KPIs are an essential part of managing a successful audiology practice. The most useful KPIs for managing retail-oriented and medically oriented practices will be provided. Best practice benchmarks and how to use them to hire, coach, and train your staff also is covered.

SoundClip-A is a bold new accessory from Sonic that connects the Enchant hearing instrument to Androids and other Bluetooth devices. Streaming phone calls and music has never been so easy. Join us in this Sonic Spotlight to learn the ins and outs of this great new device.

Sonic has a new version of EXPRESSfit® Pro fitting software which will include the Firmware Updater tool, an online software updater and other improvements. Join us to learn more about this new software release and how to use these fantastic new online tools.

The course will teach participants the importance of creating a distinct brand message that separates them from others and how to use strategies for communicating their branding effectively in a competitive and distracted marketplace. A review of marketing basics, options for blending traditional marketing tools with modern online options and social media will accompany suggestions for effective tracking methods and HIPAA privacy considerations.

When it comes to business, one factor that is critical for success is hard work. Focusing on helping as many patients as possible and tracking those results, creating a program to gather referrals from your own patients and setting a goal each month and having a key employee to guide operations at the front desk to ensure that every patient is treated well and has an awesome experience at your office will go a long way to steering a practice to success.

This course will review the setup and benefits of the new Widex wireless programmer, PRO LINK. Learn how to connect and use this flexible new device that will make your Widex fittings easier than ever before.