Question
Why is Unitron so passionate about the experience of hearing healthcare?
Answer
Maya Angelou is quoted as saying, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Exceptional experiences are contextual, they are sensory stimulating, and they have strong emotional content. Companies who can tap into this by creating a consistently excellent experience are the companies that are going to have a loyal customer base who will become ambassadors and advocates for their business. At Unitron, in addition to our ongoing work to develop innovative products and technology solutions, we're also committed to innovating in the area of the patient experience. Our goal is to to help you provide your patients with experiences they cannot get anywhere else, which will help you to develop strong emotional connections with your patients and ultimately set your clinic apart from your competition.
At the heart of our work in experience innovation is our FLEX ecosystem. We've taken the time, and we've done the work to understand the pain points of the traditional hearing health journey. We have created a standout solution that delivers the most flexible, most empowering, and easiest hearing experience. Hearing care professionals (HCPs) that use FLEX every day tell us that the FLEX experience takes the pressure off selling. It dramatically reduces returns; it prevents patients from walking out the door due to sticker shock.
Furthermore, they say that FLEX provides leads to more referrals, and it dramatically improves their success rate. It's an experience that no one else can give you. At the center of the FLEX experience are great sounding hearing aids. We get one chance to make a great first impression. If a patient doesn't like the hearing aids, then the journey is going to end quickly.
This Ask the Expert is an excerpt from the CEU course, Spring 2019-New Platform and New Products from Unitron. Click the link on the course title to register and view the course. For more information, visit www.unitron.com or visit Unitron's Partner Page on AudiologyOnline.
