Question
Can you give an overview of the current audifon product portfolio? Does audifon have a full portfolio with entry level through premium solutions, or is it a niche company that is just making one or two products?
Answer
audifon has a full portfolio with entry level through premium solutions, the full range of models and tinnitus solutions as well.
All audifon products use our latest DSP platform called «STORM». This platform offers higher processing efficiency at reduced power consumption and supports sophisticated algorithms. «STORM» also enables us to offer wireless sound processing and synchronization solutions.
A good example for this technology is our new CROS/BiCROS technology called via that offers wireless ear-to-ear transmissions and our innovative easyclick synchronization feature.
Our hearing aid portfolio features elia, a premium line, offering Sound Dynamix technology, which enables it to adapt to different sound environments automatically. elia is available in a variety of styles including receiver-in-the-ear, BTEs, and custom instruments. With the excellent feedback management system and low battery consumption of the «STORM» platform, the elia custom power line even includes a power CIC with up to 70 dB of gain.
The business segment features our prado line: At a great price-performance-ratio prado offers all the essential hearing aid features in very attractive styles - from receiver-in-the-ear, BTEs to custom products. prado also includes a high power custom line with up to 70 dB of gain.
arriva and avero are offered in our entry-level value segment: arriva is a four-channel, six-band hearing system. arriva is a complete family of BTEs and custom products, suitable for every type and degree of hearing loss. In addition, certain models are capable of open fitting with thin tubes adding to this products versatility.
Last but not least avero is our non-programmable digital product. It's a trimmer-based digital family of BTEs and custom products, with simple to fit two-channel processing.
With our large engineering staff we are planning exciting products for 2011 that will help us strengthen our portfolio even more. Thank you for your question and your interest in audifon.
Jane Perrone is Vice President of U.S. operations for audifon, a hearing instrument manufacturer based in Germany with distribution in over 65 countries worldwide. For more information, please visit: www.audifon.com or the audifon web channel on AudiologyOnline.