Question
Is social networking effective for marketing my audiology practice?
Answer
Absolutely. You may not necessarily see your patients age 65 years and older getting excited on Facebook, Twitter or LinkedIn, but you will reach the sandwich generation through these means. The key to social networking is to ensure you update regularly with ads, new postings, status updates, etc. Besides updating what's happening in your practice, be sure to include things you are doing socially in the community as well. This may require assigning someone on your team to actively post new content to the social network sites on a very regular basis, but I do think it works to keep your practice name out there for the sandwich generation. Then, when the time comes for Mom or Dad to get hearing aids, they will think of you and your practice.
This Ask the Expert was taken from recorded course #16385, Grow and Prosper in Uncertain Times. To view the course, register click here.
Markus Hilbert obtained his Au.D. at Salus University and his MS from Portland State University. He has worked in Audiology in Canada, and has organized and executed outreaches to Malawi and India. He lives in Calgary Canada with his wife and two daughters. He sold his private practice and now works there in patient care for new owners while also managing Ear Works Inc., a solutions provider for independent hearing clinics.
1https://www.audiologyonline.com/audiology-ceus/course/strengthening-roots-and-expanding-branches-17757Strengthening the Roots and Expanding the Branches - How to Grow and Prosper, Part 2Strengthening the roots and expanding the branches, taking the next step to growth and prosperity in the hearing aid dispensing industry is a course designed to establish clear assumptions and expectations about standards of practice and how to use current marketing trends to kick start this industry. We are reliant on tried and true methods that worked 20 years ago but are slow to adopt approaches that are well established and proven. In fact, many of the "new" marketing methods are simply reincarnations of the oldest marketing tool in the book: word of mouth. This course will explore what it means to strengthen roots while expanding the branches and redefining how we market in the second decade of the 21st century.auditory, textual, visual129USDSubscriptionUnlimited COURSE Access for $129/yearOnlineOnlyAudiologyOnlinewww.audiologyonline.comStrengthening the Roots and Expanding the Branches - How to Grow and Prosper, Part 2Strengthening the roots and expanding the branches, taking the next step to growth and prosperity in the hearing aid dispensing industry is a course designed to establish clear assumptions and expectations about standards of practice and how to use current marketing trends to kick start this industry. We are reliant on tried and true methods that worked 20 years ago but are slow to adopt approaches that are well established and proven. In fact, many of the "new" marketing methods are simply reincarnations of the oldest marketing tool in the book: word of mouth. This course will explore what it means to strengthen roots while expanding the branches and redefining how we market in the second decade of the 21st century.17757OnlinePT60M
Strengthening the roots and expanding the branches, taking the next step to growth and prosperity in the hearing aid dispensing industry is a course designed to establish clear assumptions and expectations about standards of practice and how to use current marketing trends to kick start this industry. We are reliant on tried and true methods that worked 20 years ago but are slow to adopt approaches that are well established and proven. In fact, many of the "new" marketing methods are simply reincarnations of the oldest marketing tool in the book: word of mouth. This course will explore what it means to strengthen roots while expanding the branches and redefining how we market in the second decade of the 21st century.
