Question
How can I become an expert in search engine optimization (SEO) to maximize my website's presence on the Internet, when I'm trying to run all other aspects of my private practice?
Answer
Answer: SEO depends on many different factors. For search engine appeal, highly ranked websites have hundreds, if not thousands, of pages of information embedded. All of that information is associated with that website's URL, and are thus visible to search engine crawlers who determine that the Web site is rich in content. Highly-ranked Web sites also have hundreds to thousands of inbound links, daily fresh content updates, robust video content, and also leverage the content in blogs and social media networks.
AuDNet, is helping audiologists by providing more economical and less time consuming ways to maximize their individual practices' search engine appeal. The key is to link the practice's website content and contact information to a "tower website". A tower website is an intensely capitalized website focused on optimizing search engine appeal through techniques, strategies and knowledge of search engine crawler criteria that increases the likelihood that the website will appear on the first page of search engine results listings. For example, when a search engine user is searching hearing related topics, AuDNet's tower site www.NowiHear.com. contains not only general information regarding the topic being searched, but it also contains videos and blogs and fresh daily content on hundreds of website pages in addition to links to the member audiology practices so that, once a consumer decides (based on the www.NowiHear.com information) to see an audiologist, this tower website directs them to a member audiologist in their area. The tower website makes the individual practice's website much more visible to internet searchers.
As I mentioned, video is an important trigger for search engines to pay attention to, so we have also developed high quality, professional, video presentations on numerous audiology related topics for NowiHear.com. In addition, individual practices can also upload video content about their practice to our YouTube portal, which links to our website. Video also serves to attract consumers who may not want to read pages of text, but who may be interested in watching a short video.
AuDNet has also leveraged the content in the social media networks. One of the features of NowiHear.com is a blog page where we add new consumer-friendly, consumer-oriented content several times a week, which then e-mails fans on Facebook, LinkedIn, or Twitter, alerting them of a new blog post.
The other strategies involved in securing and maintaining good SEO - such as fresh content, blogs, new videos, information downloads and more - are taken care of automatically through www.NowiHear.com. Through links and audiology locator listings, individual audiology practices can benefit from all of our investment and ongoing effort, so you can focus on running your practice.
For more information, please visit www.NowiHear.com or call AuDNet at 800-308-7290.
David J. Smriga is founder and President of AuDNet, Inc., a nationwide audiology marketing and media engagement organization funded through the group purchasing power of the audiology community. Mr. Smriga has been a tireless advocate for building stronger consumer recognition and demand for audiology care both locally and nationally. Through his articles and lectures, Mr. Smriga continues to engage the audiology community and the general public, seeking to make audiology care the first thing American's think of when seeking hearing or balance care.