Question
I've noticed in the larger stores that they rotate the battery packages. They put the older packs first on the shelf like produce.
Answer
Consumer packaged goods companies call that FIFO: First In, First Out. Rayovac's warehouses practice the same thing. When we get new batteries in, we ship those out last. We want to make sure that the consumer gets a good battery. If you always sell fresh batteries, you'll end up with lots of old batteries on the shelves and that's not good for the consumer.
About Rayovac Hearing Aid Batteries:
Rayovac Hearing Aid Batteries are the number one choice of hearing care professionals! Rayovac ProLine Advanced premium zinc air hearing aid batteries offer you long-lasting performance. You can count on Rayovac ProLine Advanced batteries to offer you predictable battery life and consistency - battery to battery. If you would like additional information please visit https://www.rayovac.com/hearing/
Tom Begley received his Bachelor of Arts degree from the University of Colorado. After serving as an intelligence officer in the US Air Force and positions of increasing responsibility at Campbell Soup Co, Heublein and ConAgra he joined Spectrum Brands, previously Rayovac Corporation, in 1991. As the Director of Sales - Hearing Aid Batteries, Tom was part of a team that was successful in helping Rayovac become the #1 selling battery of hearing healthcare professionals. In the spring of 2005, Tom was promoted to Divisional Vice President - Sales. He continues to manage the North American sales team focusing on hearing aid batteries.