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Phonak Infinio - January 2025

New year, new bag- What’s this new Phonak bag all about?

Alyssa Ricevuto, AuD, MBA

January 21, 2025

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Question

The bag included with my hearing aid order looks different, why the change?

Answer

You may have noticed that there’s a new bag in your Phonak order. At Phonak, we are committed to protecting our planet, minimizing our environmental impact, and creating social and economic value to society. The goal for the start of the new year, was to deliver a durable bag big enough to hold all the Phonak products dispensed at a first fitting appointment. Our driving force was to combine feedback from providers and hearing aid wearers and incorporate our Sonova Group environmental, social, and governance (ESG) principles together to create a new bag made of recycled or reused materials. This new, 100% curbside recyclable bag is made from post-consumed plastic bottles and is perfect for multiple uses. In addition to the new bag, we’re also improving the packaging of our TV Connector accessory. The new design weighs less, can be folded down, and is free from adhesive making this box both reusable and recyclable. These environmentally focused changes not only help to lower our carbon footprint by reducing the amount of waste in both product packaging and materials, but highlights our dedication to improving the customer experience by providing quality products to our end-users.

Visit us online to learn about the other things we’re doing to protect the planet.

Phonak bag


alyssa ricevuto

Alyssa Ricevuto, AuD, MBA

Dr. Alyssa Ricevuto has been with Phonak since 2017, serving in various training roles as Clinical Trainer, Key Account Clinical Trainer, and Senior Clinical Trainer. She is currently the Program Marketing Manager. Prior to joining Phonak, Alyssa spent ten years working as a clinician in both private practice and ENT settings. Alyssa received her BA from the University of Connecticut, Doctorate of Audiology from the University of Oklahoma Health Sciences Center, and her MBA from Southern New Hampshire University.


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