Question
How do we create a pleasant first step for our patients who are on the journey toward amplification?
Answer
Unitron is incredibly excited to introduce our newest RIC products on a new sound processing platform. Our new Discover platform with FLEX revolutionizes the hearing experience for you and your patients. There are a lot of great new things to discover. To help break it up into chunks that are more easily digestible, we've created separate chapters to help us tell the story of Discover. We refer to them as Fit, Love, Go.
- Fit: It all begins with the first fit. With Discover, we're introducing our new first-fit strategy that enables you to confidently and quickly fit your patients in the very first appointment and send them out for a positive real-world assessment.
- Love: Love is a critical aspect of your patient's relationship with their hearing instruments. Whether it's their first time or whether they're experienced wearers. The technology that we call SoundCore that lives inside Discover is something that your patients will love.
- Go: A great experience with hearing aids also means they become an extension of ourselves. Something that we put on and forget. A seamless integration of mobile phone and hearing aids is naturally what people want.
Of course, our new Discover platform and Moxi RIC family are supported by our FLEX ecosystem. As many of you know, FLEX is a standout solution that delivers the most flexible, empowering, and easy hearing experience for you and your patients.
We've all heard the expression, "You only get one chance to make a first impression." Put yourself in the shoes of a new patient who has no previous hearing aid experience and think about what their typical first impression might be. In many cases, their first visit is not the greatest. In highly technical, complex jargon, the patient is informed that they have a hearing loss and that they need hearing aids. A lot of patients still have preconceived notions that hearing aids are going to be big and obvious, and that they're going to be uncomfortable as well as expensive. Not only that, but they are also told that they need to wait for one to two weeks to receive their new hearing aids. In other words, in addition to hearing what they perceive to be bad news, they also experience delayed gratification. Even with all the great modern technology available, this is still a pretty typical scenario for many patients.
Why would we continue to confront consumers who have finally taken that first step on their amplification journey with an unpleasant experience? How do we create a pleasant first step for our patients who are on the journey toward amplification? Implementing the FLEX experience and facilitating a real-world assessment and trial before purchase is our answer. Your patients will be confident in their hearing healthcare decisions because they will have the opportunity to experience the amplification in their environments and the benefits firsthand.
This Ask the Expert is an excerpt from the CEU course, Spring 2019-New Platform and New Products from Unitron. Click the link on the course title to register and view the course. For more information, visit www.unitron.com or visit Unitron's Partner Page on AudiologyOnline.
